Small Business Diva

July 28, 2007

Email Etiquette

Filed under: Tips & Tricks — smallbusinessdiva @ 6:00 am

One of the business forums I’m a member of has recently been having discussions about what is and isn’t appropriate in the world of emails. Some members think the points discussed (trimming messages, including signatures, etc) should be common knowledge, but quite obviously they’re not.

I thought it appropriate then to share a few tips to make sure your emails comply with today’s ettiquette:

1. Do not SPAM! (sending unsolicitored email). Although laws surrounding this area vary between countries, it really is not acceptable, ethically, anywhere. Only send email newsletters or promotions to people who have willingly given you their address for this purpose and always give them the option of having their details removed from your list.

2. When sending email to a number of recipients, send as a BCC: (Blind Carbon Copy). By doing so, each recipient will only see their own address at the top of the message and not the addresses of all the other recipients.

3. Check and reply to emails regularly and promptly. I follow the 24-hour rule where I endeavour to reply to emails within 24-hours. Sometimes it’s just a simple acknowledgement such as, “Thanks for your email regardings xxx, Bruce. I’ll keep you in mind. Kind regards, Sam,” or at other times it may be a quick message to let them know that you’ll do such-and-such for them later that week or by such-and-such timeframe.

4. Be courteous at all times.

5. Check spelling, grammar and punctuation before sending your emails. In addition, avoid using ALL CAPITALS as this implies yelling, makes the message difficult to read, doesn’t look professional and is just bad manners.

6. When replying to an email, always refer to the message to which you are replying and/or leave the original message in your reply.

7. If you’re posting to a group/forum, remember to trim excess messages from the bottom. Some members may be on a ‘daily digest’ or dial-up and don’t want to be reading through oodles of the original message over and over. Just leave enough in there so readers know what your message refers to.

8. Always put something appropriate in the ‘Subject’ field.

9. If you are sending an attachment always include a cover note in the email so the recipient has an idea of what it is you’re sending and whether they feel it’s safe enough to open.

10. Always sign off your emails. A standard signature block with your name and basic contact details is great.

This is only the tip of the ice-berg and even these suggestions will vary depending on your circumstances. However these guidelines give you a good place to start. Do you have any tips you’d like to add? If so, I’d love to hear them. Happy emailing!


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