Small Business Diva

November 23, 2007

7 ways to get the most from your advertising dollar

Filed under: Marketing Tips,Small Business,Tips & Tricks,Work from Home — smallbusinessdiva @ 5:21 pm
Tags: , ,

Let’s face it, most traditional advertising doesn’t come cheap. So how can you make sure you get value for your money?

Here’s a few tips:

  1. Know who you are marketing to and where you will find them – what publications do they read? Where do they shop? What TV shows do they watch?
  2. Follow the AIDA formula – Attention, Interest, Desire, Action… that’s what you’re trying to create in your ads.
  3. Know the purpose of your ad. Do you want to educate people about your product/service, sell products, attract people to your website? Know what the aim is before you design your ad.
  4. Your headline should include your main selling point.
  5. Where possible, include your USP – Unique Selling Point; what is it that makes you different from your competitors?
  6. Sell the BENEFITS of your products/services, not the FEATURES.
  7. Make it easy for people to respond to your ad – include clear contact information.

This is just the tip of the iceberg when it comes to creating advertisements that sell. For some more ideas, have a look at the articles on my website.

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4 Comments »

  1. I want to be a resource on this also. I have been on the ad agency side of life for 4 years and specifically developing clients and defining the relationships of all new clients. There is a ton to consider about selecting an agency and price may be on the top of the list or the bottom. I’ve seen agency selection practices that treat agencies like homogeneous commodities and the truth is no two agencies are exactly the same. I have some tips to consider in my blog http://marketingmoneyandmore.blogspot.com/
    This is not a sales pitch for my agency, but rather observations over the years that can help avoid some common issues.

    I will continue to post tips about what most people need to know in terms of pricing, services, selection and more. Hope it is helpful.

    Comment by Darren Withers — November 23, 2007 @ 5:36 pm | Reply

  2. Thanks Darren – all tips are appreciated. 🙂

    I’ve found that a lot of small business owners don’t know where to begin when creating ads, or finding someone to create them, so the more tips they can find, the better.

    Comment by smallbusinessdiva — November 23, 2007 @ 6:10 pm | Reply

  3. Point number 6 is one of the most important criteria in selling. Many a times, people just try to state down the features of their products and not relate to the customers. By relating, we tell them the benefits and what it can do for them.

    Comment by Derrick Tan — November 24, 2007 @ 6:53 pm | Reply

  4. […] I was reading Small Business Diva blog, I came across an article providing a few helpful tips to do just […]

    Pingback by Jenni’s Papercraft Designs ~ handmade greeting cards, magnetic noteboards and more.. » Planning for 2008 — December 19, 2007 @ 1:07 am | Reply


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