Small Business Diva

December 3, 2007

Free worldwide shipping – part of great customer service

Filed under: Marketing Tips,Small Business — smallbusinessdiva @ 10:04 am
Tags: , ,

Recently I helped one of my clients write their company’s Customer Service Policy from scratch. They sort of had an idea of their customer service policies in their minds, but nothing was formal and nothing was written down.

I really enjoy writing policies like this because my clients have to sit down and think about their overall aims and objectives, their image, their customers. As we progress, they gradually come up with innovative ideas and form clear guidelines as to how they look after their customers, loyalty programs, how they can add value for thier customers, etc.

So when I was reading a blog post at Annette Piper Jewellery yesterday, her post about free worldwide shipping really caught my attention. Annette explained that she recieves so many lovely comments from international would-be customers however the cost of shipping her exquisite jewellery overseas prevented many of them from buying. So… she introduced free shipping. What a great idea!

What do your customers want that you don’t already provide? Can you offer that to them? Let me know what unique ideas you come up with.

Here’s to your business success…



  1. Hi! Just thought I would let you know the free worldwide shipping is working with sales to the USA already made. I already offered free Australia wide shipping and after investigation have found that overseas postage is not that much more – well worth it to be able to offer that little bit extra to the customer. I am annoyed that although I had considered it before, it took me so long to get around to investigating the cost – I should have done it much earlier!!

    Comment by Annette Piper — December 3, 2007 @ 6:48 pm | Reply

  2. That’s great news that it’s working for you… and your customers. And it’s all part of the learning process. At least you implemented the free shipping now and not in a year or two 🙂

    Comment by smallbusinessdiva — December 3, 2007 @ 7:46 pm | Reply

  3. I know where to come if I need to brainstorm my policies. 🙂

    Comment by Nicole — December 6, 2007 @ 4:31 pm | Reply

  4. Oh yes, please do! I’m one of these strange people who LOVES paperwork, systems, planning… all those jobs most business people hate. But I like to keep them simple and practical, without all the red tape and jargon. 🙂

    Comment by smallbusinessdiva — December 6, 2007 @ 8:04 pm | Reply

  5. mmm… do you want to pop over and organise my paperwork, it’s definitely not a job I love. 😉

    Comment by Nicole — December 7, 2007 @ 12:50 pm | Reply

  6. […] the Small Business Diva, I noticed an interesting post on customer service and how companies should really focus on their […]

    Pingback by The Importance of Great Customer Service » My New Shiny Shoes — December 16, 2007 @ 11:05 pm | Reply

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