Small Business Diva

January 22, 2008

Do you compare?

Filed under: Communication,Marketing Tips,Small Business,Work from Home — smallbusinessdiva @ 10:22 am
Tags: , , ,

Jacqui at Rainbow Designs has a wonderful post on comparing that I urge you to read. What she writes is so true – how often do we compare ourselves with others? Our blogs, our businesses, our homes, our… everything!

Comparing can sometimes be beneficial but generally, I find it’s much better to focus on being the best, unique you that you can be. It’s all about finding your own personal style and putting that into everything you do.

A few years ago I was part of a team who presented a publishing forum. The speaker before me was so ‘out there’ and everybody loved him. He was really over the top and the audience was so hyped and motivated after hearing him. Thankfully we had a tea break between his presentation and mine.

I was really concerned that I wouldn’t be able to live up to his style and was rethinking my delivery – how could I present more like him? And to make it more difficult, I was presenting on the legal and technical issues! How could I make that more exciting?

Well, I decided it was too late to make changes and I just got up and presented in my usual style. Surprisingly, everyone was glued to my every word, taking lots of notes. Some of the feedback we received later – and some at my prodding 🙂 – was that the audience didn’t want more than one energetic section. They liked my presentation and found it just as useful as the other speaker before me.

So there was no need for me to worry and compare. Yes, it’s good to see what others are doing, to learn from them and improve. However sometimes two people – or two blogs, two presentations, two businesses – can be totally different and neither one is better than the other. They’re just… different.

Embrace your uniqueness!

Here’s to your business success…


  1. Hi There!

    I really wanted to say that I love this post. In my coaching programs, it’s something I teach others – not to judge and compare but to embrace your individuality. Glad to see someone else feels the same 🙂

    Erin Blaskie

    Comment by Erin Blaskie — January 23, 2008 @ 3:54 pm | Reply

  2. I have always compared in order to try and be as different as I possibly can. But amazingly enough I am always hearing stories of copycats – I don’t understand that. Isn’t the point of going to be in business to create a niche market and be as different as you possibly can?

    Comment by Michelle — January 23, 2008 @ 7:22 pm | Reply

  3. That’s great Erin – it’s good to know this is being taught.

    Michelle, people go into business for a variety of reasons and some of them – often those who don’t know a lot about business and/or are very new to the business-world – see copying as the easiest way for them.

    When someone copies you, just accept it as a form of flattery (and if it’s necessary, take whatever legal avenues may be required). Many of the copycats don’t last too long anyway.

    Unfortunately, there are always going to be copycats around – those who have yet to find their own uniqueness.

    Comment by smallbusinessdiva — January 23, 2008 @ 7:55 pm | Reply

  4. In our business we always are aware of our competition and what they are doing. Being a small business it helps us to do niche target marketing this way we get the customers that we want. Great post, really enjoyed your blog.

    Comment by Faux Wood Blinds Gal — January 29, 2008 @ 12:41 pm | Reply

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