Small Business Diva

July 29, 2008

What Difference Does A Font Make?

Filed under: Communication,Small Business,Work from Home — smallbusinessdiva @ 4:27 pm
Tags: ,

Three people this week have asked my opinion on what font is best for a particular project so I thought I would share some of the basics of fonts with you – which type to use when.

Very generally, for documents that will be read from a printed medium – flyer, magazine, newspaper – a serif font such as Times New Roman, Courier or Georgia is best. Serif fonts are the ones where each letter has little ‘feet’.

For documents that are more likely to be read on a computer – websites, ebooks, blogs, emails – sans serif (without feet) fonts such as Arial, Verdana and Tahoma are the best. Serif fonts on a computer screen can tend to look a little blurry and people with less than perfect eyesight may have trouble reading them.

Of course, sometimes you will want a specific font that matches your style, brand and image. Generally, cursive fonts such as Monotype Corsiva will be considered elegant; handwriting fonts such as Kristen or Lucida Handwriting give a fun, child-like feel; fonts that lean to the right imply something that is fast or energetic; Comic Sans is something more relaxed or fun; strong bold fonts such as Impact or Broadway imply… well, bold or impacting.

There are no hard and fast rules but these are more general guidelines that seem to be universally accepted.

Here’s to your success in business…

Donna-Marie

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5 Comments »

  1. […] some of my favourite blogs today, I came across a post by Donna-Marie about choosing suitable fonts. As well as being a good summary of which fonts work well in different media, it reminded me of […]

    Pingback by Font sizes... | — August 11, 2008 @ 4:35 pm | Reply

  2. […] What Difference Does A Font Make? Pt 2 Filed under: Communication, Small Business — smallbusinessdiva @ 5:14 pm Tags: document presentation, fonts Last week I wrote about the basics of fonts and how to choose the best font(s) for your project – What Difference Does A Font Make? […]

    Pingback by What Difference Does A Font Make? Pt 2 « Small Business Diva — August 11, 2008 @ 5:14 pm | Reply

  3. And no mention of trebuchet?

    Comment by Heather Smith — August 11, 2008 @ 10:37 pm | Reply

  4. I only used a small selection of fonts as samples, but Trebuchet is a sans serif font so it is best used in online documents such as web pages, e-books, blogs, emails. I love Trebuchet too but it’s not always available on online applications.

    Comment by smallbusinessdiva — August 12, 2008 @ 7:51 am | Reply

  5. […] Last week I wrote about the basics of fonts and how to choose the best font(s) for your project – What Difference Does A Font Make? […]

    Pingback by What Difference Does A Font Make? Pt 2 | Donna-Marie Coggins — January 29, 2014 @ 9:07 am | Reply


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