Small Business Diva

October 31, 2008

Friday Words Of Wisdom

Filed under: Words of Wisdom & Inspiration — smallbusinessdiva @ 9:22 am
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I just read this quote on The Business Mums Magazine’s blog:

“Jump, you might fly.”

I love that quote. It’s short yet so powerful. Melissa from Business Mums can’t recall where she heard it and I have to admit, I recall reading it somewhere recently and also can’t remember where, or who said it. If you know, please tell me  🙂

October 29, 2008

Tilda Virtual Services Are Looking For A New Team Member

I just noticed that Tilda Virtual Services are looking for a new team member – someone who is proficient in video and audio editing.

If you think you have what it takes or would like to find out more, please fill out the form on Kylie’s blog.

October 24, 2008

Where Do You Find Your Support?

Filed under: Small Business — smallbusinessdiva @ 12:36 pm
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Olivia at Piktorize has written about Support Networks for Mums in Business. I believe that support networks of groups and individuals are an essential aspect not only for successful businesses, but also for life in general.

For me, my leading support networks include:

I know my business wouldn’t be as successful as it is today if not for the encouragement and advice from my various support networks.

So where to you go for support? I’d love to hear from you, especially from those of you who aren’t located in Australia.

October 22, 2008

Was Einstein Smarter Than Everyone Else?

Filed under: Words of Wisdom & Inspiration — smallbusinessdiva @ 9:43 pm
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Apparently not. Albert Einstein had been quoted as saying that:

“It’s not that I’m so smart, it’s just that I stay with problems longer.”

Albert Einstein (1879-1955, Physicist)

I still think he was pretty smart, but he has a good point. If you give up, you will never find the solution. But if you keep working away at something, who knows… you might just crack it.

October 20, 2008

It’s Time To Spread The Word

Business Mums Magazine

Business Mums Magazine

Throughout October and November the Business Mums Magazine is running a competition. Everyone who helps to Spread The Word about the magazine can enter the competition to win some cool prizes.

The first entry is a video created by Mary-Lou at Groovy Kids Parties that features the magazine – you can see it here on the Magazine’s blog.

Melissa from Business Mums Network has also put together a Top 10 Tips guide that you can download for free. This guide is a summary of all the Top 10 Tips sections that have been in the magazine over the last two years.

If you want to enter the competition, put your thinking cap on and start spreading the word.

October 16, 2008

When Customers Want What You Don’t Have

Filed under: Marketing Tips,Small Business — smallbusinessdiva @ 4:57 pm
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How many times does someone ask you for a particular product or service that you don’t supply? Sometimes it’s not viable for you to provide that product or service, but do you take time to consider it?

I was recently chatting with a group of friends about how difficult it can be to get a particular health product. Each of us had a similar experience with a variety of health products – none of the local health stores sold them, nor did any of them have any suggestions as to where we could find them. In my case, another friend also uses the same product and found a supplier across town who has online ordering facilities. I now buy my supplies through this store, as do several other friends I’ve recommend them to.

Mind you, if the local store had offered to try to locate and stock the product, or order it in for me, I would have recommended them to all my friends and they would have increased their customer base and sales. In fact, I no longer buy anything from them as I can now get everything I need in one place… without even leaving my home.

Annette Piper makes the most stunning gemstone jewellery and has received many requests for rings. Although she didn’t make rings, she does now! This is a perfect example of listening to what your customers want… and giving it to them.

Here’s to your success in business,

Donna-Marie

October 13, 2008

How Do You Disagree With Clients Politely?

Filed under: Small Business — smallbusinessdiva @ 10:11 pm
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This is an interesting topic and one that most business owners will face from time to time.

It’s important to remember that we don’t always have to agree with each other but if you want to get your point across, there are ways of doing so politely and in a way that you are more likely to come to an amicable agreement.

Disagreeing with clients… the nice way! by Tash at Word Constructions is well worth reading and gives some good tips on the topic.

October 8, 2008

What Drives You?

Filed under: Words of Wisdom & Inspiration — smallbusinessdiva @ 6:57 pm
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While reading the Pink Heels blog today I found a post about being motivated to get out of bed?

The motivational videos posted there, including one from Anthony Robbins, were a good reminder for me to listen to his CDs again. I found Anthony’s CDs extremely motivational the first time I listened to them however it’s easy to begin to forget a lot of this information over time. Every few months or so I play them again and it’s amazing how much my productivity increases.

Here’s a video clip to share with you where Anthony Robbins talks about the Power of Belief, something that is essential to being motivated:

Here’s to your success in business,

Donna-Marie

October 6, 2008

What Is Market Research And Why Is It Important?

Filed under: Marketing Tips,Small Business,Work from Home — smallbusinessdiva @ 12:34 pm
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What is market research?  Why is it so important to success in small business? 

These are important questions to answer for any small- and medium-sized business (and indeed large companies as well). Unfortunately, it is not at all uncommon for small business market research to be ignored or not completed fully. This often spells the downfall of small businesses, as they are out of touch with the wants and needs of motivated buyers.

The Danger of Assumptions

Many small business owners assume that they understand what their customers want and what motivates them to buy. But without accurately testing the market you can never be sure. There is a danger involved in assuming that you know what your client-base wants and what motivates them to choose one supplier or provider over another. The danger is in missing your target audience and not connecting with them. That loss of connection means a loss of business or sales, and for many, ultimately business failure.

Rather than assume you know what your core target group wants, be sure! The only way to be sure is to test your market through thorough market research, and find out precisely how to incite them to action, and excite them about your business.

What is Market Research?

One of the greatest reasons small businesses fail to effectively complete market research is that they are unsure about what it is.

In simplest terms, market research is finding out what people want and will buy (whether that be services or goods), and how much they will pay for it. Thorough market research consists of testing and evaluating the market through different means to determine the demand, usefulness and likelihood of acceptance of a product across different demographics. It answers very specifically who will purchase a product or service based on characteristics such as:

  • age
  • gender
  • location
  • income
  • other variable characteristics

Armed with this data, business owners can very narrowly target their audience and clientele, and thus can commit resources, product development and advertising to connecting with this audience and very specifically serve their needs. Market research helps small businesses plan for every aspect of promotion and sales, including:

  • price
  • advertising and marketing
  • product features and development
  • improvements and modifications

A common mistake made by many small business owners is that they may become too personally ‘attached’ to their ideas. It is essential to maintain objectivity in marketing matters and use the research to support the most effective strategy.

Understanding market research and its importance is the first step towards taking full advantage of it. The next step is to learn how to perform it effectively and accurately so that you can capitalise on this very important business tool. Know where market research falls into your business strategy, and learn how to make the connections with your core group that will translate into business success.

Here’s to your success in business,

Donna-Marie

October 3, 2008

Who Owns Your Content? Think Again…

Filed under: Communication,Recommendations,Small Business — smallbusinessdiva @ 11:41 am

When you post information on the Internet it’s worthwhile reading the fine print before you get too carried away.

If you use sites such as facebook, myspace or gmail I urge you to visit the World Internet Summit Blog now and watch this Sean Roach video.

I’ve seen one of Sean Roach’s presentations before and he is so funny, but he really knows his stuff.

Here’s to your success in business…

Donna-Marie

October 1, 2008

Make Sure You Protect Family Time

While reading Elena’s EP Designs blog I came across her post about protecting family time.

Elena shares with her readers the following article:

Protecting Family Time by Melissa Khalinsky

For many home based businesses, the line between business time and family time can be blurred. It is easy for clients for demand attention at all hours. As parents, it is more important than ever to protect your family time, drawing a line between work and leisure.

Here a few ways you can protect your family time.

  1. Set office hours – even if your set hours are erratic, fitting around your children, set office hours when you will be working. Outside these hours, be un-contactable, by phone and email. Answer emails and phone messages during office hours.
  2. Schedule family time – you put all your business meetings in your diary, to ensure you keep your appointments. Do the same with your family time – and ensure you keep your appointments!
  3. Use voicemail – during family time, turn your mobile phone off and unplug your phone or screen your calls. If it is an important matter, your clients will leave a message or call back later. You may even want to change your voicemail message to let callers know when you will be back in the office.
  4. Have a separate work area – if possible, keep your work area separate from your living area. If a separate room is unavailable, set yourself up in a corner that is designated as your office. Set yourself up so that your work can be put away during family time, so you are not tempted to start working while you are with your family.

Remember, if you were working for someone else, and working nine to five, your clients wouldn’t expect you to be available after hours, on weekends or when you are on holiday. Your family time is precious – protect it.

Melissa Khalinsky is a work at home mother of 2 boys. She runs Business Mums Network, a support and information network for parents.

Article Source: The RepOZitory – FREE reprint articles from Australia for WAHMs and Business Mums.

Here’s to your success in business,

Donna-Marie

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