Small Business Diva

October 16, 2008

When Customers Want What You Don’t Have

Filed under: Marketing Tips,Small Business — smallbusinessdiva @ 4:57 pm
Tags: , ,

How many times does someone ask you for a particular product or service that you don’t supply? Sometimes it’s not viable for you to provide that product or service, but do you take time to consider it?

I was recently chatting with a group of friends about how difficult it can be to get a particular health product. Each of us had a similar experience with a variety of health products – none of the local health stores sold them, nor did any of them have any suggestions as to where we could find them. In my case, another friend also uses the same product and found a supplier across town who has online ordering facilities. I now buy my supplies through this store, as do several other friends I’ve recommend them to.

Mind you, if the local store had offered to try to locate and stock the product, or order it in for me, I would have recommended them to all my friends and they would have increased their customer base and sales. In fact, I no longer buy anything from them as I can now get everything I need in one place… without even leaving my home.

Annette Piper makes the most stunning gemstone jewellery and has received many requests for rings. Although she didn’t make rings, she does now! This is a perfect example of listening to what your customers want… and giving it to them.

Here’s to your success in business,

Donna-Marie

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